our roots - what we do
The Natural Type was founded by lead artist Angie Kiara, with her home studio based in Sydney’s picturesque suburb of Rose Bay and with 10 years of experience behind her. Originally at university to study design and majoring in fashion and branding, Angie had big dreams of becoming a fashion illustrator and stylist. She would gather teams of creatives and organise photoshoots, coming up with the concepts and styling, all whilst directing the newbie photographers and coaching the could-be models to bring her visions to life. Through her studies, the pressure to overcome one of her greatest challenges, being on the spectrum, which she had kept concealed throughout her life, began to unfold and present unanticipated challenges that took massive toll and resulted in an unexpected change of direction.
Intending to return to this pursuit at a later time, she began to study beauty therapy. While attaining her diploma, she began to return to her fascination to photoshoots especially when completing makeup artistry as an element of the course. Missing the creative outlet and infatuated by the possibility of combining her skills, she later completed an advanced course in makeup artistry.
Angie started The Natural Type in order to take her experience from working as a hair and makeup artist in fashion and editorial, to fulfil the purpose of ensuring that each face is photo-ready, looking flawless regardless of the lighting or longevity requirements. The once exclusive model experience would become accessible to the everyday woman (not just influencers!). She calls this woman; The Natural Type. She went to embed the close attention to detail from the fashion world to achieve the look of undetectable makeup with the option for full coverage and/or glamorous accents, all without compromising existing natural beauty.
Angie’s mission was to open up the runway to one and all, and since its’ official inception in 2020, it has changed the way that people envision themselves, when preparing for special events. As she tells her clients,
Now, it is all possible, the standards have changed and “YOU, is the new black” - Angie Kiara.
Angie’s love for skincare and the difference it makes to the overall complexion, really shows in her artistry. Her less-is-more approach, sets her apart from other artists as she maintains the unique and beautiful qualities of her clients without overdoing it or caking them with product.
It is clear when you meet Angie, that she means business on set. She is also a friend to giggle with when behind closed doors, for those lucky enough to sit in her hair or makeup chair. She really makes everyone feel so good!” - Client.
“Angie’s love of photography, design, home decor, writing, fashion and beauty have all compiled into the endless resource for art and positivity that she brings to every job.”
Angie Kiara is “definitely not your average Aussie girl, she has a mixed accent that is hard to make out and a playful spirit that is even harder to forget” - Client.
“She is down to earth, focussed and loves helping others in any way that she can” - Photographer.